Campaigns

We like to try to run 3 to 4 campaigns per semester (one per month). A typical campaign consists of print and digital posters going out to pre-specified and reserved places on campus and staying up for 2-4 weeks. Sometimes, though, we've done special creative campaigns, like putting out cute cards with relationship-related information security advice in the BYU store during February, or special booths in the Wilk for New Student Orientation (NSO) in September and Cybersecurity Month in October.

Each campaign begins with assessing the awareness needs of the campus. On months with an obvious subject (back-to-school tech tips, holiday travel, etc.), this is an easy step, but other months require more creativity. Rapid change in the cybersecurity field means there are always topics that need to be brought up or readdressed. In some cases, you may want to target a specific audience with a message. For example, this video was made specifically to be distributed by campus CSRs to BYU faculty members.

Once you have a message and/or audience chosen, start thinking broadly about how to best 1) capture attention, and 2) communicate your message. We default to posters and digital banners, but we're not limited to those solutions. You will be surprised by the kinds of interesting opportunities you can open by just asking around and working quickly. At one point, we were seriously pursuing a livestreamed rock concert with live goats for NSO. Just do it, yaknow?

Some things to think about as you create a campaign:

• This poster/video/banner/booth might be the most interesting thing a person sees all day. Might.
• If you're writing, write like people talk. Avoid clichés like, "Don't take the bait!" or "Think before you click." Say what you mean, and make it clear what people ought to do as a result.
• If there's art, make it original. Nowhere is it written that phishing posters need to have fish, fishhooks, water, or hackers in hoodies. Same goes for blue glowing locks, circuit lines, robbers in stripes, lines of code, green Matrix numbers, and darkness in general. Look way outside of IT-related graphic design for inspiration.
• Have confidence in your vision. You're getting paid for more than your ability to push pixels around.
• Roll with feedback. Sometimes an idea needs to reeled in or adjusted, and that's okay.
• Move fast. The quality of your final work is often directly related to the quantity of rejected work that preceded it.

We've usually put up print posters in the following venues. You can experiment with contacting other departments to advertise in their spaces, too! The information below is sourced from 1) this site: https://scheduling.byu.edu/advertising, and 2) personal experience.

Wilk Banners

• The Banner Wall is designated to advertise for activities inside the WSC, Campus Life activities, or for departments located in the WSC.
• Banners must be in 3371 WSC by 4pm the night before they are scheduled to run.
• The Garden Wall, Terrace Wall, Salon Wall and Info Wall are designated to advertise general campus events.
• Groups that neglect to submit a banner by the 2nd day of their reservation will forfeit the reservation.
• Each group is allowed 2 banners for a maximum of 2 weeks.
• Banners will be kept in 3371 WSC for 1 week following their reservation.
• All banners must be computer generated.
• For more information contact Campus Scheduling
  
  • Terrace 1-11 3' x 5' vertically formatted
  • Garden 1-14 3' x 5' vertically formatted
  • Salon 1-6 3' x 5' vertically formatted

Campus Kiosks

• There are kiosks in 3 locations on campus. You can have 2 kiosk spaces reserved at a time (so, one poster in two locations). Reservations last 2 weeks.
• If you call early, you can reserve kiosks every month for a full semester. DO THIS. Some other BYU departments reserve kiosk space and then just let it sit empty, and Campus Scheduling and the BYUSA won't turn over their space to us. So, reserve early before the squatters do, lol.
• Posters for the kiosks need to be 2 feet wide by 4 feet tall.
  
  • Brigham Square - 6 spaces
  • Richards Building - 3 spaces
  • JSB - 3 spaces

Cougareat Table Tents

• To schedule table tents in the Cougareat, contact Dining Services 801-422-1607
• To schedule table tents in the Terrace or on the WSC 3rd floor Mezzanine, contact Student Leadership at 801-422-3901
• Table tent flyers are 4.25x5.5in.
• You can schedule for two weeks at a time, one week in advance. Bring ~150 copies to the BYUSA office on the 3rd floor of the Wilk several days in advance (I can't actually recall how in-advance they're supposed to be, so just ask about that when/if you call).

The 7 Bulletin Boards

• The Wilk Info Desk is responsible for 7 bulletin boards around campus. You can bring them up to 7 copies of a campaign poster and they'll put them out for about 2 weeks (although I've seen some of our campaign posters stay up for a month or longer. We once had 3 on a single board at a time)
• New posters are posted every Monday.
• Posters must be vertically oriented and either 8 ½ x11 or 11x17.
• The locations for these bulletin boards are:
  
  • WSC: across from the freight elevator
  • MARB: main floor on east side
  • Testing Center 1: across from vending machines
  • Testing Center 2: on east end of long hallway
  • TNRB: first floor in vending machine room
  • Helaman Tunnel
  • BYU Info Operators

BYU Store

• John Ricks manages all the marketing and display content in the BYU Store. His email is john_ricks@byu.edu.

MARB Poster Wall

• The MARB has a half-dozen large corkboards for posters, spread across 3 floors. There's often a lot of space, and unlike in most other buildings, nobody really bothers to check or approve what gets posted. This is a great place to put up campaign materials! In one instance, we had a different poster on every board.
• Posters should be 11x17 vertical. I print between 3 to 6 for each run, with as few

We have the option to send digital versions of our campaign posters/banners to various departments on campus, for them to include in their buildings' digital signage. This step requires designing a few different sizes for each campaign piece, which is easy in Illustrator. The variety of audiences in different buildings gives you a great opportunity to come up with multiple executions on a single campaign to meet different tastes/interests. For example, you might lean more into nerdy pop culture in the Engineering Building, and literary references in the JFSB.

Only submit JPGs to each building. All submissions should be 1920x1080px, unless specified under Notes below.